Job Title:Business Development Manager

Salary: £30,000 - £33,000

Location: Windermere Jetty Museum of Boats, Steam and Stories and Blackwell, The Arts & Crafts House depending on work requirements

Reporting to: Line Management: 

Chief Operating Officer

Marketing & Digital Coordinator, Marketing & PR Officer, Business Support Officer

As our Business Development Manager, you will be focused on driving the sales and earned income performance across our museums and heritage attractions. Focused on increasing visitor numbers, primary and secondary income, and private hire and events income you will have a passion for business analytics and making a financial return to the organisation and will be a natural marketeer. 


  • Lead the development and implementation of the Business Development Strategy to increase visitor numbers, visitor spend, income and commerciality at each of our sites. 
  • Actively promote private hire and events that are relevant to the nature of our venues and collections.
  • Make intelligent analytics-led recommendations to improve the visitor journey and traction to drive transactional conversion.
  • Work with the Senior Management Team and Stakeholders to improve performance, standards and products whilst driving efficiency.
  • Build solid relationships with stakeholders and ensure all their needs are met.
  • Responsible for strategic and operational development of our business direction and providing meaningful leadership in this area.
  • Establish strong strategic partnerships and networks locally, regionally, nationally and internationally to build Lakeland Arts profile to develop awareness of its programming and activities, and to enhance groups travel visits.
  • In conjunction with the CEO, COO and your team, deliver our Communications Strategy to drive new and existing audiences and enhance the profile and reputation of Lakeland Arts.
  • Contribute to the overall success of the organisation, including attracting new audiences and delivering high quality visitor experience.
  • Develop and deliver a strong retail and catering product in partnership with the operational team at Windermere and Blackwell, maximising margin to the organisation.
  • In conjunction with the Chief Operating Officer and your team, develop and deliver cost effective marketing, PR and communications activity to support all aspects of business development.
  • With your team, you will be responsible for relationship management of all audiences, optimising marketing activity and developing intelligent communication across all media and digital platforms to share information with the widest possible audience and raise profile of Lakeland Arts to wider audiences.
  • With your team, develop, review and continually improve Lakeland Arts’ on and offline marketing, PR and communications with a strong emphasis on digital media, with the purpose of increasing visitor numbers, visits, memberships and building our on-line engaged community.
  • Ensure all CRM databases are updated, developed, maintained and compliant with data protection legislation.
  • Support the Head of Development in preparing funding applications, negotiations with sponsors and donors and in drawing down and reporting on grants by providing relevant supporting evidence.
  • Contribute to Lakeland Arts’ strategic and business planning in addition to other strategies and plans

General Accountabilities        

  • Contribute to Lakeland Arts’ strategic and business planning in addition to other strategies and plans.
  • Contribute to the overall success of the organisation, including attracting new audiences and delivering high quality visitor experience.
  • Support delivery of Lakeland Arts’ capital development projects.
  • Support development of Lakeland Arts’ staff members - carrying out appraisals and identifying training and development needs for staff managed by the post holder.
  • Report as required to trustees, Chief Operating Officer, Senior Management Team and other internal and external bodies, e.g. Arts Council England.
  • Represent Lakeland Arts as required at stakeholder events, meetings, private views, events etc.

This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes of legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.

Additional information

The post is full time, 37.5 hours per week working predominantly Monday to Friday with occasional need for evening, weekend or bank holiday working. As a key member of staff, the post holder will be required to attend events, particularly those connected with responsibilities of the post.

The annual leave entitlement for this post is 25 working days (made up of 20 statutory days and 5 contractual days) and 8 Public Bank Holidays.

The post holder will act as a key holder and will have emergency planning responsibilities as designated in the Disaster Plan for each Lakeland Arts site.

Candidates must demonstrate that they can fulfil the requirements of the post.

Health and Safety

The post holder is required to carry out their duties in accordance with Lakeland Arts Health and Safety policies and procedures.


The post holder is required to have due regard to equal opportunities at all times, and to work in a fair and reasonable manner towards all people, ensuring service standards are maintained for all cultures.

Lakeland Arts has an auto-enrolment pension scheme and offers a range of benefits including free entry into a range of partner venues in the UK, free entry into Lakeland Arts venues for immediate family, discounts in Lakeland Arts shops and cafes. 

Full Job Description and further details via PDF link below.

Closing Date: 17 February 20
Interviews Date: 25 February 20

Closing date
Job type
Job location
North West
Contact email